IT's 5:00 Somewhere Cocktail Hour
June 2, 2023
5-6 pm EST

Crisis Communications

How to Handle a PR Mess!

Remember that TV Show "Scandal"?

There was always some kind of crisis that needed to be handled quickly and adeptly.

Well, that's not far from reality.  Today businesses of all kinds are faced with crises that can make or break their reputations.  (The accidental but very public death of an employee in the workplace or a faulty product, a social media gaffe.)  In our world of 24/7 news and social media coverage, immediacy is of the essence.  Damaging mis-information can spread like a wildfire and it is challenging to correct.   How does one get out in front of a situation?

Come hear about the fascinating world of Crisis Management.  What goes on behind the scenes?  How can one possibly prepare for an instant response?  And how did Susan find her way into this interesting field?

Please join our own Susan Shelby, an expert on Crisis Communications and owner of Rhino PR, for a look at crisis communications.  Susan has over 25 years of experience in PR, holds a Certificate of Enterprise Risk Management, and is an Associate Business Continuity Professional.

Susan Shelby, FSMPS, CPSM, ABCP, is the President and CEO of Rhino Public Relations, a full service PR and marketing agency focused on meeting the unique needs of professional firms and offering customized services based on each individual client's goals and budget.  Susan received the 2016 SMPS Boston Marketing Professional of the Year Award, which honors marketing excellence in the A/E/C industry.  Follow her @RhinoPRBoston or visit www.rhinopr.com.